How to switch niches on Instagram
Tired of your current Instagram niche? Is it too overwhelming and you don't see yourself making enough money in your current Instagram niche? Want to your quit 9-5 job but your current Instagram niche is not profitable? Well if you want to find a long-term and profitable niche and wonder how to switch niches on Instagram - you are in the right place. In this blog post I want to tell you how I switched niches from fashion and lifestyle blogging to entrepreneurship and online coaching and was able to quit my 9-5, so let's dive in...
1. Profitable niche
First thing you need is to figure out what you really love and enjoy doing. What are your strengths and weaknesses? What helped me is going back to my childhood and thinking what I used to enjoy doing, either its drawing, teaching, writing, talking to people and being on the camera. Whatever it is - you need to figure out what is it that you would love to do for a living.
Next step is to conduct a research on which niche would be profitable on Instagram. You can learn more about how to find a profitable niche in my below YouTube video and by downloading my step by step Free Guide
Use tools like TubeBuddy, VidIQ, YouTube and Keywordseverywhere
How to find a profitable niche on Instagram
You have to make sure that your niche will have enough demand and people will be willing to pay for it.
It is also good to use forums like Quora, Reddit or even Facebook groups to see what people are struggling with and what are they searching answers to. Let's say you really enjoy vegan recipes and want to make that niche a profitable one, so what you have to do is go to Facebook groups related to that niche and see what people are asking. Think how you could help people to solve their problems related to your niche.
2. Instagram optimization
Once you have researched and found your niche you need to make sure that you optimize your Instagram so Instagram SEO would push the content related to your new niche to people who are really interested in that specific niche. Better you've optimized your Instagram account and content better chances you have to be found by your target audience and get genuine followers on Instagram.
Learn how to optimize your Instagram account and content by downloading my Free Instagram SEO Guide
You need to make sure you use specific and researched keywords related to your niche in your Instagram bio and content description and hashtags.
For example if you want to be found by your target audience in specific hashtags and then followed by that target audience there are several optimization steps you need to take in order to get that one genuine follower.
1. optimize your picture - the picture in your feed post has to be related to your niche and feed post topic.
Scenario: A potential follower/client "bumps" into your feed post in a specific hashtag that she/he was researching. At this point the potential follower only sees your picture, ask yourself - what will make her/him open that post to read more? That is why you need to make sure that the picture really is "hooking" your potential clients to click on it and read more.
2. optimize your caption and include a CTA (call to action).
Scenario: If you passed the first barrier and the potential follower opened your post to read more - is the information in the caption valuable and interesting enough for that potential follower to engage or click on your profile? You need to make sure that you include valuable information and provoke a conversation.
3. optimize your overall Instagram content and bio.
Scenario: now when the potential follower clicks on your profile and arrives to your Instagram account to see your content (feed) and bio - will that make her/him to start following you?
So you have to think of each step in order to get more Instagram growth and attract the right followers.
3. Content creation
Next step is to create content strategy and content for 2 weeks or 1 month. You need to figure out how and when you will be publishing certain information and how you will tell a story to your followers - you need a strategy! This is something that I teach in my course InstaMediaGuru
I would suggest sitting down for an hour or so and creating content for at least 1 month in one sitting so you wouldn't have to worry about posting last second. Also it will be easier to track and analyze if your strategy worked or not and its easier to tell a story rather than coming up with topics last second.
If you want to learn more how to plan, schedule and automate Instagram content in one sitting check out my below YouTube video:
How I plan, schedule and automate my Instagram content
4. Announcement
Before you'll announce to your Instagram followers that you have switched niches make sure to prime your audience in advance and let them know that something big is happening and comping up. Show your audience behind the scenes on stories or let them know how excited you are and that you will be soon revealing what is going on. This is important to do so your audience would know that something is coming.
Once you have your new content and before you start posting make a big announcement to your followers that you decided to switch niches and let them know the reasons behind that.
Don't get discouraged if in the beginning you are losing some followers and your engagement has dropped. This is all pretty normal and you will get back on track, but it will take you few months to start getting new followers who are interested in your new niche and your engagement will definitely go back up.
To summarize
Make sure you:
R = research first and find your profitable niche
C = create enough content for 2 weeks - 1 month
A = announce and let your followers know that you've switched niches
Thanks for hanging out with me today!
Want to ask me a question or give me feedback or do you just want to say hello?
DM me on my Instagram. Also I share a lot of tips about Instagram (hashtags, growth, etc), Social Media and Entrepreneurship so make sure you follow me and turn on the post and story notifications to be the first one to implement my strategies!
Sincerely,
Natalia
